company that has vision of its own future, and some idea of how information
technology can be used to turn that vision in to reality, may be able to use
new technologies for strategic advantage.
approach to create a vision is to adopt a familiar three step approach
involving answering three questions about the organization.
1 where are we in ?
2 Where do we want to be ?
3 How we will get there ?
first question can be answered using standard techniques such as a strengths, weaknesses,
opportunities, threats (SWOT) Analysis. This approach ensures that both
internal and external factors are considered. We cover SWOT analysis in the
context of information system development.
the sickened question requires vision. This does not have to be a contribution
in the organizations current direction. It must be challenging, attainable and
communicated to those who will implement it.
this has been done, the strategy (Answer to the 3rd question) can be
second approach takes the view that insiders are too tied to the way we do
things now. And recommends the involvement of outsiders. An authority may be
able to more readily anticipate dramatic shifts which might occur in the
future. Additionally, an outsider does not have the insider’s investment in
maintaining the status quo.